In short, we can do it all. All the customisation you could ever wish for is possible with SMA Digital. Thanks for reading. The end. Wait, what’s that? You have more questions? Ah ok then, let’s go through the what, why, where, when, who, and how of customising...
We make Specialised Marketing Assessments (SMA), but we want you to be happy with your choice of assessment tool, so we’re here to give you information on all the options, not just what we provide. We want you to be able to choose the right type of assessment...
Perhaps you’ve heard, marketers and brands across the land are hailing quizzes as the ultimate lead generating and sales boosting tool. An interactive quiz is a must have for any brand or business in 2023. If indeed you are, like many, looking to build...
It’s well known that video has been the most engaging format preferred by businesses and brands for over a decade now, and its popularity is only increasing. Not surprising when you look at Wyzowl’s State of Video Report 2023, which states that 79% of people say...
If you’re currently exploring online quiz options for your business, it’s important that you do your research and compare the best providers to find the right one for you. We’re confident that we stand out from our competitors and provide the best quiz solution to...
Quizzes are an excellent way to engage your audience, motivate them to learn more, and get them excited about what you offer. Quizzes are increasingly gaining in popularity especially for B2B marketing and sales. A well-crafted quiz can help you capture leads, nurture...
In our previous article, ‘How to follow up with leads after they take your quiz’ we explained the importance of having a process in place for following up on quiz leads and what that might look like. We also shared our own tried and tested strategies for...
It’s 6pm at the end of a busy day and you’re at an industry event. The room is stuffy, the drinks are warm and watching paint dry would be more interesting than listening to the speaker. We’ve all been there at one point or another during our careers. A...
An important part of the Specialised Marketing Assessment is the ‘Key Areas for Improvement’ piece. This is the part of the quiz where quiz takers receive personalised feedback and advice based on their quiz results. The Key Areas for Improvement are...
Quizzes are great tool to engage your clients and attract new ones. Unlike static content such as a product catalogue, a website, an email or…ahem...an article for example, they turn your audience into active participants. Quizzes provide an interactive and...
You probably already have a social media strategy, it’s likely that you have an email list that you send regular updates and offers to, you may even run paid ad campaigns and have contacts within in your industry who you partner with to promote your business...
So, you’re writing your own quiz but you’re drawing a blank when it comes to writing the quiz questions and answers. You could try googling it…you could…but you probably shouldn’t. While there are a bazillion resources out there for ready-made quizzes,...
How many times have you opened your laptop, determined to get that urgent report done for your boss, do the weekly online shop or book the kids dentist’s appointments, when suddenly a link to an online quiz pops up tantalisingly in your inbox, news app or social media...
Most of the best online quiz tools offer branching logic functionality. But you might be wondering what that means exactly and whether it will be useful for you when you make a quiz. We know it can feel a little complicated to get started with branching logic, and...
The call to action (CTA) is kind of big deal whatever marketing channel you use, be it traditional or digital. Think about your own experiences as a consumer and all the things you’ve bought and signed up for over the years. Every download, purchase, or booking you’ve...
Most DIY quiz maker software has a standard form that you input your quiz content into. They also usually offer a range of templates that you can choose from for your online quiz’s design. At SMA digital we prefer to begin with a framework. In this article, we...
The short answer is yes, when we create an online quiz for you, technically you can have any type of quiz question you desire. But that doesn’t necessarily mean you should. In this article we’re going to look at the pros and cons of different types of...
To paraphrase Ice Cube ‘check yourself before you wreck yourself’. Making assumptions puts you in a potentially sticky situation that could get very bad, very quick. Using a quiz to test them can save you a lot of time, money, and stress. When we assume, it leads to...
Make your quiz work harder, use it to boost trust by showcasing your credentials. More than just questions and answers, your quiz is a vehicle to communicate your message to your audience. Through asking thought provoking questions, offering insights and...
You can’t spend wisely unless you understand the full impact a Specialised Marketing Assessment will have on your business. Here are four questions you should ask yourself to maximise the return on your investment In the face of growing complexity in the ways we...
Whether you’re building a new brand from the ground up or you’re an established business looking to grow, lead generation is a crucial part of your strategy. Perhaps you’re thinking about trying a quiz? If so, you probably have a lot of questions. Maybe...
Are you a peer network, training provider or industry specific educational platform looking to gain leads, increase conversions and build trust with your ideal clients? If so, maybe you’ve stumbled across this article because you’re thinking a quiz might be the...
It’s no secret that marketing budgets have plummeted across the board. In 2021, Gartner reported that marketing budgets fell to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020. We understand that now, more than...
Digital forms do the same thing as paper forms but save time, money and have a ton of benefits. Many tools have plug-ins and integrations that extend their capabilities to make them more than just a means to gather information. In this article we’re going to...
We’re not talking about general knowledge or trivia questions here. In fact, anyone who’s spent a lot of time with family over the holidays will probably have had enough of that sort of thing! We’re focusing on the questions that make up your Specialised...
This is a question we get asked a lot, and the simple answer is yes, your quiz can be connected to your CRM. The end. Goodbye. Whoa there, Nelly! Hang on, lets back up a minute. You probably have some follow up questions, like what does that mean exactly? How does it...
What do you think of when you hear the word ‘quiz’? The beloved British pub quiz perhaps? The social media clickbait quiz, ‘Which White Lotus character are you?’ perhaps? How about the word ‘survey’? Do school kids standing around on high streets with...
Some of us are more tolerant of risk than others. Being risk averse isn’t always seen as a desirable business attribute. We must be willing to take risks, to makes mistakes and to learn from them. Today’s culture is all about embracing failure and seeing it as an...
Lately we have been getting a lot of enquiries about pricing calculators for websites, specifically why a website might need one. It’s our mission to provide answers to your questions so this article will focus on telling you all you need to know about pricing...
To paraphrase The Greatest Showman, how do we do like we do, so you can do like you? In this article we’re going to share, in detail, every step of our quiz creation process. That way, if you decide a Specialised Marketing Assessment is the right solution for...
Discover the result your own Assessment Quiz could have for you and your business.