Custom AI agents for established businesses

I will build your company an AI agent that does real work.

I find a job inside your business that AI can genuinely take on – then design, build and test the agent around your goals, processes and tools.

  • Built by me, personally
  • Designed around your business
  • No SMA lock-in
  • Built on Claude and modern AI
Onboards customers Answers questions Spots issues early Saves team time One clear job. One useful AI agent.

Solves a real problem

Impact, not AI theatre.

Built around your systems

Uses the tools and data it needs.

Improves over time

Modern AI, not a static script.

Built with you

Strategy, build, testing, handover.

What could I build?

Start with the business problem. Then build the agent.

You do not need to know what kind of AI agent you need. I start with your goals, bottlenecks and biggest opportunities.

AI Customer Success Manager

Onboard customers, spot accounts needing attention, prepare outreach and support retention.

AI Sales Assistant

Research prospects, review opportunities, spot stalled deals and prepare the next follow-up.

AI Marketing Manager

Review performance, analytics, SEO and content – then recommend or prepare the next actions.

AI Operations Manager

Monitor repeatable processes, check work is completed and flag anything that needs attention.

AI Management Assistant

Pull information together, prepare reports, find patterns and help leadership decide what matters.

Your Own Idea

If a job involves information, software and repeatable judgement, there is a good chance I can build around it.

How it works

From “AI could help here” to something your company actually uses.

I find the right opportunity

We talk through your goals, bottlenecks and where time goes. Then I pick the best job for an agent.

I build your agent

I design the instructions, workflow, business context and connections it needs.

I test it in the real world

I run it against real situations and refine until the output is genuinely useful.

You put it to work

It lives in your own environment rather than an SMA platform, so it is easier to evolve.

Business dataYour toolsTakes useful action - with you in control

The part most people skip

Not just an AI agent.

I build the business brain behind it.

Before the agent, I organise the context it needs to actually understand your company – goals, processes, knowledge, rules and examples.

Your business

I pull together the information that matters for the job.

GoalsProcessesKnowledgeExamplesRulesCustomer data

Your AI data layer

I structure the right business context around the outcome the agent owns.

Clean contextDecision rulesUseful memoryTrusted sources

Your AI agent

Then I build the agent on top and connect it to the tools it needs.

ClaudeConnectorsTestingRefinement
Steve Auchettl, founder of SMA Digital, who personally builds each AI agent

Why work with me?

I am building these inside my own companies too.

I am not selling AI from the sidelines. I build and use AI agents inside my own businesses – including Priceguide, where agents handle customer success, onboarding and spotting churn risk.

That is why I start with the business outcome, not the technology. I look for a job where an agent genuinely saves time, improves consistency or helps you decide better – then build it with you and test it against the real world.

You work directly with me from the first conversation to the final build. No junior hand-off, no generic AI playbook.

  • Built from real operator experience
  • Direct access to me throughout
  • Focused on useful business outcomes
  • Built in your environment, not mine
Quick ROI calculator

What is a few hours back each week actually worth?

Estimate the time an agent could save and what that time is worth. Deliberately simple maths - before counting extra sales, better retention or fewer mistakes.

Illustrative only. The point is not a giant ROI number - it is seeing whether there is a job here worth building an agent around.
10 hrs
$75/hr
Annual value$36,000
Payback6.7 wks
Year-one ROI620%
Book a Call →

What you actually get

A complete build around the goal – not a prompt and a chatbot.

Strategy, data layer, connectors, the agent build, testing and handover in one fixed project price.

My AI Agent BuildTypical AI agencyDIY / consultant
Starts with your business goal AlwaysOftenSometimes
Data / knowledge layer built first IncludedOften extra scopeUsually DIY
Agent designed for your company IncludedUsuallyVaries
Connectors and integrations In the agreed buildOften increases priceUsually limited
Testing and refinement IncludedUsuallyVaries
Runs in your environment Where practicalVariesVaries
Ongoing agency management feeNoneOftenVaries
Indicative build price$5,000$20k - $60k+Varies widely
Who actually builds itSteve, personallyAgency teamVaries
Market comparison is indicative, not a claim about every provider. Complex integrations can materially increase traditional custom-development costs.

Choose your build

One high-impact agent, or start building an AI team.

One AI Agent

$5,000approx. £3,720 · billed in USD

Best when there is one obvious area you want to improve first.

  • Strategy and opportunity mapping
  • Business data layer built first
  • One custom AI agent build
  • Relevant connectors in the agreed build
  • Testing and refinement
  • Implementation and handover
BEST VALUE

Three AI Agents

$10,000approx. £7,440 · billed in USD

Best when you want to tackle several opportunities and start an AI workforce.

  • The three highest-value opportunities
  • Business data layer for each build
  • Three custom AI agent builds
  • Relevant connectors in the agreed builds
  • Testing and refinement
  • Implementation and handover

No ongoing fee from me. For most builds the only ongoing cost is your own Claude subscription, paid directly to Anthropic – plans currently start around $20/month. If a build needs a paid third-party service or connector, I will make that clear before we start.

I only take on one new client build per month.
That keeps this genuinely hands-on so I can personally design, test and refine each agent.

Built for your company

Not another black-box AI subscription.

The goal is something built into your own working environment using the best-fit AI tools, so your business keeps the process, instructions and know-how – rather than depending on an SMA-owned platform.

Your business context

Built around how your company actually works.

Your working environment

Where practical the agent runs in accounts and systems you control.

No proprietary SMA platform

You are not paying forever just to keep access to the thing I built.

Start here

Tell me what you want to fix.

Two quick questions. I read every answer personally – and if I think an AI agent can genuinely help, I will come back with what it should do and a link to book a call.

7 + 4 =