The Intelligent Quiz: UK’s #1 award-winning premium quiz solution
Helping ambitious business coaches & consultants accelerate revenue with a full, self-qualifying pipeline.

What impact would a full, self-qualifying pipeline have for you?


Simplify and automate your lead generation and outreach by segmenting, filtering and allowing prospects to self-identify they need your services.


Multiply your existing marketing efforts while building trust and positioning you as THE coach/consultant they need.


Accelerate your revenue easier and faster with intelligent shortcuts to leverage your Intelligent Quiz to its full potential.

What our clients are experiencing…

“One of the best marketing decisions I’ve made was getting SMA Digital to do my quiz. This was the final piece of the jigsaw for our marketing, it was so simple and so effective.” 

3600+ quiz entries within 3 months.
Cost of less than £1 per lead.
100s of booked calls.

See Will’s Quiz here.

Will Polston, Mindset Business Coach, Make It Happen

“I’ve loved working with Steve and SMA Digital.

Everything was explained in a way I could understand and I’m not a tech lover! It has got us some awesome results including building our list for what ended up being a £300k launch

We’re still using it and it continues to do really well 6 months later. Would definitely recommend.”

See Lisa’s quiz here.

Lisa Johnson, Business Coach

Qualify leads before you speak with them

Segment and direct into appropriate action

4000+ qualified leads leading into their Facebook group and membership program for business branding.

Generating sales for both their high-ticket membership, as well as £15K+ one-on-one work.

Just Brand You

13 small, and 2 big sales from first x2 emails

“People are loving the quiz, its lead to 13 sales of the £47 product (which I am still shooting videos for today ha ha), and also I have had 2 sales for my bigger programme that starts in January….and this is just sharing it in a couple of emails.” 

Julie Creffield, Business Coach for Tribe Building

We’re able to reignite and re-engage lost leads

Features of The Intelligent Quiz

We have created over 650+ Intelligent Quizzes for coaches and consultants around the UK and globally. Our quizzes are customised to your needs based on the result you are aiming for and the niche you serve.

Crafted For You.

We guide you through our unique process to write powerful questions and answers which help potential leads self-identify where they are at, whilst also building trust with you as the expert.

We design and create your professional quiz based around what your business is, what you offer, your branding and more.


Intelligent Results.

Every lead who completes your quiz is shown different results and feedback based on their answers. 

This personalisation of results builds trust, and helps motivate them to take the next step with you.



Automate and Segment.

As the quiz questions and answers are so powerful they filter who you spend your time speaking to, to ensure great fitting, quality leads.

Automatic segmentation of leads allows you to have different call to actions depending on their answers. 

Multiplies Your Marketing Efforts.


  • Decrease your Facebook lead cost, while increasing the quality of leads.
  • Convert straight from your LinkedIn profile and outreach.
  • Re-engage with past leads and contacts.
  • Convert your Facebook group audience into your mailing list.
  • Convert listeners on Clubhouse.
  • And much, much more.

Created by Steve Auchettl

Hi, I’m Steve and I’m the founder of SMA Digital.

Over the last 17 years my awesome team and I have worked with 1,000s of entrepreneurial specialists like you to attract ideal clients into your world.

Are you ready to take your strong foundations, that you’ve worked so hard to build …to the highest levels?

“The ‘Intelligent Quiz System’ is fully adapted to be a complete, bespoke, premium service just for you…”

The Intelligent Quiz Process

1. Extract your wisdom and knowledge

We start by setting up a content kickoff call to extract your wisdom and knowledge into your quiz using a 10 step proven process. Wording the questions and answers to allow someone to self-identify issues they may have, start to see that you can help them, and build up trust each step of the way.

2. Your bespoke quiz is edited, designed and built.

Our editors, copywriters and designers will then create your bespoke quiz for you and make sound on point. Including:

– Your unique branding.
– Bespoke PDF report.
– Custom quiz landing page.
– Intelligent source tracking – where your leads are coming from.
– Intelligent calculator functionality – helping your leads see instantly the type of results you can help them with.
– Intelligent lead segmentation – only speak to those who fit your ideal criteria.
– Quiz connected to your calendar, website and CRM.

3. You're up and running! Let's get some quick wins....

We go live, start testing the waters, and then we help you get some initial quick wins with your new Intelligent Quiz and how to start promoting it.

Together we talk through what is the right marketing strategy for you, and then based on our own experience and the success of other coaches & consultants using our quiz, what steps you should take to get the maximum value as quick and as easily as possible.

We provide you with:

  • An actionable checklist action-based, based on your goals and objectives, for the best ways to promote your quiz.
  • Resources, copy and paste templates and much more to make it happen as easily as possible.
4. 45 days of data busting, number crunching, intense quiz optimisation done-for-you

Our team starts crunching the numbers and data for improvements

5. Ongoing intelligent shortcuts to accelerate revenue

And then we look at using intelligent shortcuts to continually leverage your quiz to it’s full potential, and reach desired KPIs.

What impact would a full self-qualifying pipeline have for you?