Lisa Johnson Case Study – Increased Lead Generation for Launches

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Lisa Johnson is a business strategist who helps ambitious people create passive and semi-passive income streams. She has thousands of clients and has had multiple 7 figure launches.


We have helped Lisa with x3 different quizzes.

Firstly, she wanted help generating better leads from Facebook ads, referral partners, and social media.

We came up with The Cash Calculator quiz which resulted in over 8500+ leads and counting.

The reason it worked well was that it reflected her experience and drew people in emotionally.

The second quiz was a fun quiz promoted on Facebook to help prospects identify which lead magnet would be the right fit for them. This led them to a free 5-day challenge and launch sequence.

This quiz resulted in 4000+ leads.

The third quiz was designed for Lisa Johnson’s internal membership programme.

Members were becoming overwhelmed when initially navigating through all the content.

A ‘Where Do I Start?’ 30-second quiz was created and designed to help people identify which resources to start with.

This helped increase user action taking, resulting in an increase in membership retention.

View Lisa’s Quiz:

Please view one of their quizzes:

How Well Do You Currently Attract and Convert Leads?

Discover the result your own Assessment Quiz could have for you and your business.