Are you a peer network, training provider or industry specific educational platform looking to gain leads, increase conversions and build trust with your ideal clients?
If so, maybe you’ve stumbled across this article because you’re thinking a quiz might be the right solution for you and you’re looking for an example of what that might look like.
Well, ask and you shall receive! Your search has brought you to the right place because in this article we’re going to show you an example of a powerful and successful quiz we delivered for GrowCFO, an educational platform for finance leaders.
The Quiz
The GrowCFO Competency Framework is aimed at finance professionals who are looking to grow in their role or move to a more senior position. It is an assessment tool that helps finance leaders evaluate their skillset and compare them with those of their peers.
Having completed all the questions that assess the different competencies needed to be an effective CFO, quiz takers receive a tailored benchmarking report, which highlights the areas they need to focus on as a priority to elevate their capabilities and the value they bring their organisation.
Quiz takers also receive a free 120-page eBook with personalized recommendations to help them address their three biggest skills gaps and further enhance their strengths.
Why did GrowCFO choose SMA Digital?
Having worked with over 700 businesses across a vast and diverse range industries, SMA Digital are the leader in the quiz marketing space.
So, when GrowCFO decided to develop a tool that would enable their prospects and members to self-identify their need for skills development, they came to us. GrowCFO knew that our experience, knowledge and expertise of what makes a valuable and powerful quiz would achieve the results they wanted.
What problems does the quiz solve?
Finance is continuously evolving which leads to skills gaps within the sector. Even if a finance professional has engaged in regular development throughout their career or is a recent graduate, they are still susceptible to the challenges that come with a fast-moving industry.
The world of finance is being rapidly transformed by developments in data and technology and constantly changing regulations. Many are finding they are unequipped to deal with the current and future requirements and challenges of their role, with their route to CFO being severely blocked as a result.
Finance professionals risk not reaching their full potential if they don’t invest in their futures.
GrowCFO are dedicated to helping ambitious finance leaders achieve their goals. The Competency Framework quiz enables them to demonstrate to potential and existing members how they can help them realise their career ambitions.
What do customers gain from the quiz?
A standout feature of the Competency Framework is that GrowCFO’s prospects and members can see how competitive they are by benchmarking their score against those of their peers. The results page instantly shows them their overall score and tells them if they are average, above average or below average in each key competency in comparison to their peers.
As they scroll down the results page, quiz takers are shown their top strength competencies and top competencies to improve on. This is shown alongside a helpful radar chart that displays how they performed in all skillsets that the quiz assessed. The chart also shows the average score of their peers, so they can see how they rank across all skills.
This detailed and personalised feedback allows quiz takers to pinpoint the areas that they need to develop in order to stand out, progress their careers and become resilient to the changing role of CFO. They receive in depth, personalised advice and next steps that help them navigate all that GrowCFO has to offer and make the most of the benefits of their membership.
They also receive personalised videos explaining their score and feedback on each of the relevant competencies within the framework. The videos are super engaging and help quiz takers understand the information more deeply.
Finally, quiz takers receive a personalised call to action that suggests the right GrowCFO subscription for them and the development programmes that would be the best fit based on their score.
What makes it better than the competition?
This is a bit of a trick question as GrowCFO’s Competency Framework is the first free assessment tool of its kind in the industry. None of GrowCFO’s competitors offer anything like this, and certainly not for free.
The quiz is completely unique, and the result is that GrowCFO are positioned as the trusted advisor and thought leader in the finance space. Their potential and existing members receive instant value through discovering how they are currently performing and then being provided with tailored advice and a specific plan for how they can be the best financial leaders they can be.
