What’s that you say?...You’ve made the first point of contact with a prospect by getting them to take your quiz?...That’s brilliant! You’re off to a flying start, you’ve provided your prospect with valuable feedback and helped them to identify the key...
If you’re thinking about using Facebook paid ads to promote your quiz, you probably have a lot of questions. Maybe you haven’t used Facebook ads before, or maybe you have but your campaign didn’t yield results. Whatever your experience, you have good reason to be...
It’s natural that when investing in a quiz, you’re going to want to reap the rewards as soon as possible, and it is possible. But before we dive in to how you can achieve ROI quickly, let’s take a step back and remind ourselves that a Specialised Marketing...
You’ve got your brand-new online quiz ready to roll, now it’s time to get this valuable piece of content in front of your ideal client, only then can you sit back, relax and watch as it proves its worth. But of course, we use the word ‘relax’ loosely as you’ll be...
Simple question, right? But I’m afraid it doesn’t have a simple answer. There is no magic number when it comes to quiz questions. Firstly, it depends on the quiz. If you’re at a pub quiz, you want it to take at least two or three hours, because it’s a...
Quiz marketing is powerful, simple, and effective for engaging your audience, generating leads and much more. There are many quiz tools available on the market right now and a lot of them offer a do-it-yourself (DIY) pay monthly subscription service. We...
A quiz is an amazingly simple tool with a huge amount of uses, a bit like a Swiss army knife. Like the famous gadget, for a quiz to be a success, all the components must be carefully crafted and work in harmony together.An SMA quiz is comprised of these five elements:...
You know how it goes, the ideal client pops into your world, you’re chatting, getting along like a house on fire, it all looks set to lead to a prosperous conversion, and then boom, they do a French exit on you! It can be difficult to restart the conversation,...
Internet users aren’t quite as trusting as they used to be. Back in the day, 1994 to be exact, the very first banner ad to appear online was clicked on by 44% of people who saw it. Nowadays, the average click through rate for banner ads sits at around 0.1%, how...
What is a call to action? A call to action (CTA) is a prompt to get your audience to do something you want them to do. It is typically a button, clickable image or a link. In your Assessment Quiz, the CTA appears on the final results webpage, in the notification email...
Asking the right questions will reveal your prospect’s pain points and identify the key areas you can help them improve in. In this week’s article we share some of ours and our most successful client’s best practices for when it comes to crafting your quiz...
One of the many functions of the Assessment Quiz is that it forms a killer piece of marketing content. Like any piece of content, it needs an attention grabbing title. A catchy title could be the difference between your quiz attracting tons of the prospects you’re...
Discover the result your own Assessment Quiz could have for you and your business.