How to write a quiz

How to write a quiz

A quiz is an amazingly simple tool with a huge amount of uses, a bit like a Swiss army knife. Like the famous gadget, for a quiz to be a success, all the components must be carefully crafted and work in harmony together.An SMA quiz is comprised of these five elements:...
Lisa Johnson Case Study – Increased Lead Generation for Launches

Lisa Johnson Case Study – Increased Lead Generation for Launches

Lisa Johnson is a business strategist who helps ambitious people create passive and semi-passive income streams. She has thousands of clients and has had multiple 7 figure launches. Problem/Solution: We have helped Lisa with x3 different quizzes. Firstly, she wanted...
It’s Been a While! How to Re-Engage.

It’s Been a While! How to Re-Engage.

You know how it goes, the ideal client pops into your world, you’re chatting, getting along like a house on fire, it all looks set to lead to a prosperous conversion, and then boom, they do a French exit on you! It can be difficult to restart the conversation,...
Emails and the 10/90 Principle

Emails and the 10/90 Principle

Internet users aren’t quite as trusting as they used to be. Back in the day, 1994 to be exact, the very first banner ad to appear online was clicked on by 44% of people who saw it. Nowadays, the average click through rate for banner ads sits at around 0.1%, how...
How to Write a Compelling Call to Action for Your Assessment Quiz

How to Write a Compelling Call to Action for Your Assessment Quiz

What is a call to action? A call to action (CTA) is a prompt to get your audience to do something you want them to do. It is typically a button, clickable image or a link. In your Assessment Quiz, the CTA appears on the final results webpage, in the notification email...