Most DIY quiz maker software has a standard form that you input your quiz content into. They also usually offer a range of templates that you can choose from for your online quiz’s design. At SMA digital we prefer to begin with a framework.
In this article, we will explain how we use our tried and tested framework to create the content, the look, and the feel of your Specialised Marketing Assessment.
How we put together the content for your quiz
Our quiz creator process begins with the Quiz Content Document.
What is it?
The Quiz Content Document is the framework for your Specialised Marketing Assessment. It is a form that helps create the content and map out your bespoke quiz. It works as a blueprint to keep your quiz focused on achieving your desired outcomes.
It is a crucial step in the process of creating your quiz, as it draws on your wisdom and knowledge and transforms it into a powerful, accessible quiz that will kickstart a long-standing relationship between you and your ideal clients.
Why does it work?
The Quiz Content Document’s design is based on marketing theory, educational concepts and psychology. We have perfected it over the years to ensure that it captures the most pertinent information to make your quiz a success, whilst also being flexible and intuitive. No matter what your level of experience when it comes to writing quizzes, surveys or assessments, the Quiz Content Document will make it a breeze and get you writing quiz questions and more like a pro.
How do I complete it?
The first thing to remember is that you’re not alone, we are there to guide you through completing the quiz content document. Or, if you choose, we can complete it for you. See our price plans for more information.
To get started, we recommend throwing yourself in at the deep end – just start writing. Aim to fill out as much as you can without overthinking it. Remember, nothing is set in stone at the quiz content document stage.
The document contains useful hints and tips that will enable you to come up with short, clear, and concise topics, questions, and answers.
Your quiz content really is a first draft at this stage and doesn’t need to be perfect. We always advise updating your content once the quiz is live. We will also help you put in place periodic reviews so you can tweak and optimise as you collect performance data and feedback from your peers and clients.
How we design the User Interface for your quiz
So, that’s our framework for…tongue twister alert!…creating quiz content covered. Now let’s look at our approach to how your quiz will appear to your audience when they take it.
What is the User Interface?
A User Interface (UI) is all the visual elements that you interact with when you use a webpage or app.
Your quiz’s UI is fully customisable. We have a default structure that we have refined based on our years of experience and what we know works best. But that’s not to say that we can’t or won’t adapt to meet your preferences. We are always more than happy to be flexible, there’s no one size fits all approaches here!
Why does it work?
We have helped over 700 businesses build online quizzes and tests. We have measured, tested, and optimised the performance of each and every Specialised Marketing Assessment that has ever been launched. This has helped us to get the special sauce of what makes a powerful quiz just right.
The key features of the quiz UI that we default to because we know they work are:
- The landing page, where every piece of copy and every image is designed to compel the user to start the quiz. The whole page is a simple call to action that is clear and explains the key benefits for them if they hit that start button
- The quiz questions appear on the screen one at time. This provides a smooth user experience (UX), the user is not overwhelmed and can focus only on the task at hand before seamlessly moving on to the next
- The lead form is designed to only ask for a name and an email address. These are the two pieces of information that people are most willing to provide. Ask for more and you risk putting them off. We can add more fields if its appropriate, but our default is to stick with these two as a minimum
- The results page features the video prominently at the top of the page, this works because:
- The latest video marketing statistics show that 69% people prefer to watch a video to learn about a business and its products or services
- It is well known in the education sector that video helps the learning to go in deeper and stick
- Furthermore, 86% of marketers say video leads to more conversions
- By giving the results video centre stage, we ensure that we capture the attention of the skimmiest of skim readers (what do you mean that’s not a word!). Even those who don’t read their feedback at all will still receive all the relevant information as chances are, they will watch the video
- Other visual aids on the results page include the chart used to display the results. We default to a radar chart. This type of chart is most effective because enables the quiz taker to compare how they scored for each topic, but any type of chart is available
- We also have a standard design for the PDF results report. Again, here we use professionally designed visuals and layouts that best suit how people consume content these days
How do I use the quiz user interface?
You don’t! All we need is your brand assets and your content. We will build the quiz and give you plenty of opportunity to express any preferences or changes you would like to make at any time, before or after the launch.
Template versus Framework
The difference between a template and a framework is similar to the difference between baking and cooking. When baking you must follow a set recipe and there isn’t much room for deviation. When cooking you have your basic ingredients, but you rely more on your intuition and your knowledge of what flavours work best together, you tweak, adapt, and try new things.
Templates can be useful, they provide structure, can save time, and can help capture all the relevant information. However sometimes, they include sections that aren’t relevant or miss out things that may only be specific to your niche. They can also hinder analytical thinking by leading you to believe the template will do all the work. They are also generalised and may not work for every quiz.
That’s why we prefer to take a modular approach and use a framework that allows us to easily add and remove different components to your Specialised Marketing Assessment. Ensuring the content, and the look, and the feel is perfectly tailored to your ideal client.
