Help! I need somebody to write my quiz questions and answers! 

So, you’re writing your own quiz but you’re drawing a blank when it comes to writing the quiz questions and answers. You could try googling it…you could…but you probably shouldn’t.  

While there are a bazillion resources out there for ready-made quizzes, you’ll be in for the long haul as you crawl the web looking for good quality quiz content that meets your needs. 

Many of the DIY quiz makers offer a range of templates with sample questions, but these tend to be generalised and high level. 

You are the person who knows your niche best, you understand them and their pain points, you speak their language, and you know what they need to succeed. It follows then, that you are best placed to write your quiz questions and answers.  

But what if you’re better with an audience than a keyboard, or what if you just don’t have the time to invest? Well, that’s where we come in. Whatever package you choose when you go with SMA Digital, you will receive expert support with getting those quiz questions and answers down. 

In this article, we’re going to explain in detail what level of support you can expect from us with writing your quiz questions and answers. We will walk you through the role the copywriter can take in developing your quiz and we’ll share our top five reasons why it’s well worth the investment. 

Two levels of support 

When you decide to create your own quiz with SMA Digital, you have the option to use our in-house professional copywriter. The level of involvement the copywriter has is entirely up to you, but whatever pricing plan you go for, they will be available to support you.  

Generally, the role of the copywriter falls into two categories: 

1. Done-with-you 

• During your initial kick-off call, you will receive personalised one-to-one guidance on how to structure your quiz to meet your goals.  

• You will come away with a robust framework for your quiz that is aligned with your desired outcomes. Using this framework, you will produce a draft of your questions and answers 
• Your copywriter will then proofread and edit your writing. They will ensure it is accurate, accessible, clear, and concise. They will make sure the language is compelling and resonates with your audience 
• The copywriter will take the essence of your words and your voice and give it that extra polish to take it to the next level 

2. Done-for-you 

• During the initial kick-off call, we will conduct an analysis that involves working through the SMA Digital Quiz Content Document to determine your aims and outcomes for your quiz 
• We will brainstorm with you and agree on the best quiz strategy. We will ask you some structured questions to gather the relevant information and draw out your knowledge and expertise 
• The copywriter will then write your entire quiz from scratch, creating engaging questions, relatable answers, valuable feedback, powerful calls to action, a compelling video script and much more 
• The copywriter will always match your brand voice, using relevant keywords and ensuring the right message reaches your audience 

Why use a copywriter? 

You may be wondering if it’s really worth the extra cost of getting a copywriter onboard to write your quiz for you. Ultimately, it comes down to your budget and how comfortable and experienced you are with writing quiz questions and answers yourself.  

If you’re struggling to decide what the best option for you is, here are our top five benefits of using a copywriter: 

1. Our in-house copywriter specialises in quiz marketing and understands why people take quizzes, they base their writing on the psychology behind what makes a quiz so compelling. So, you can rest easy in the knowledge that your quiz will be written in a way that keeps your audience emotionally engaged and invested right to the end 

2. Using a copywriter saves your valuable time and gets your quiz launched faster. Writing quizzes is what our copywriter does day in, day out (they’re obsessed, quite frankly), so the process takes less time for them to complete. It makes economic sense to outsource this aspect of quiz creation to an expert, let them do their day job so you can focus on yours 

3. They are strategic – Our copywriter makes it their business to take a deep dive into the needs of your niche audience and get to know your brand voice.They use this information to guide them in creating a quiz that supports your business goals and converts your ideal client. They understand that the purpose of the quiz is to guide clients and prospects through the sales funnel, without being salesy. Any good copywriter knows that the goal is to develop a relationship with the audience. They share valuable information that offers tips and solutions. And they create actionable copy that strategically leads the quiz taker to follow your call to action…which they also write 

4. They create clean, accurate, and engaging copy, first time – In many cases a quiz is the first time a prospect hears of a business, of who they are and what they do. We all know how important first impressions are, so your quiz copy should be absolutely on pointe. Using a copywriter means they can leverage their training, knowledge, and experience to portray your business and services in the best possible light by presenting top quality quiz content to your audience 

5. No typos! A study by Website Planet, reported that bounce rates increased by 85% when landing pages included typos. That’s a lot of potential leads hot-footing it out of there to check out the competition, and who could blame them? If your quiz is riddled with poor spelling and grammar, why would your prospects think your product or service is of any better quality? As Google uses bounce rate as a ranking metric, it’s safe to say that typos and bad grammar will cost you your search traffic as well. Put simply, it pays to proofread. Having a trained pair of eyes check your quiz content before launch can protect your reputation and boost quiz conversions 

So, hopefully by now you will know that we can indeed help write your quiz questions and answers. Not only that, but our expert copywriter can elevate every piece of copy that makes up your bespoke quiz. By creating questions and answers that build an emotional connection with the quiz taker, together we can make a quiz that converts and has a positive impact on your business.