How to Ask the Right Quiz Questions.

Asking the right questions will reveal your prospect’s pain points and identify the key areas you can help them improve in. 

In this week’s article we share some of ours and our most successful client’s best practices for when it comes to crafting your quiz questions. 

Your quiz questions, answers and scoring make up the bulk of your quiz, so it’s important to get them right. Follow these steps to make sure they are as powerful as possible;

  1. Brainstorm the questions for each topic. There is no limit on the number of questions per topic, but less is often more.
  2. Go back and reassess. Refer back to the aim of your quiz and delete any questions that don’t fit that aim.
  3. Make sure your quiz takes less than five minutes to complete. Any longer and your prospects will abandon it.
  4. Make sure your answer options cover a full spectrum of emotion from frustration through to fulfilment.

Below are some examples of answer options;



  • I’m really struggling with this
  • I’m often frustrated with this
  • I’m doing OK, but could improve
  • I’m really successful with this

Filter your prospects with segmentation questions

One of the many benefits of the Assessment Quiz is the ability to add in segmentation questions, which allow you to find out more about who is taking your quiz and filter them to find your ideal niche.

When writing segmentation questions, think about;

  • What you want to know about your prospects that could be useful in turning them into a successful sale
  • What you would first ask if you met with someone face to face

Here are some examples of segmentation questions;

Question – What is the end goal with your business?


  • To sell it
  • To grow and create a family business

Question- How long have you been in business for?


  • I haven’t started
  • Less than a year
  • 1 -2 years
  • 2 years +

Segmentation questions are SUPER powerful for building your prospect’s trust in you. In many of our client’s quizzes we use these questions to personalise the results and speak directly back to the prospect about where they are at.

For example, in leadership coach Rebecca Morley’s leadership quiz, there is a question that asks about leadership style.

The answer given can be reflected back to the prospect in the form of feedback. This not only creates a personalised experience, it also shows the prospect that Rebecca knows exactly who they are and the key struggles they could be facing right now. And most importantly, it successfully positions Rebecca as the trusted advisor they need.

How Well Do You Currently Attract and Convert Leads?

Discover the result your own Assessment Quiz could have for you and your business.