Custom calculators built for your website.
Turn curious visitors into qualified leads with a calculator that feels like it was made for your business.
Built by SMA Digital, the product and technical team behind Priceguide.
What we build most often
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ROI calculators for B2B offers
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Insurance and coverage style calculators
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Service price range calculators
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Assessments and scoring tools (lead qualification, readiness scoring, etc.)
Why calculators work
They stop “just browsing”
A good calculator gives people a reason to engage now, not later.
They pre frame price and qualify leads
You control the logic, the ranges, and the context, so leads arrive more informed.
They improve conversion rates without hiring more sales people
Your website starts doing the “first conversation” automatically.
What you get
A calculator that matches your offer and your brand
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Clean UI that works on mobile
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Your questions, your pricing logic, your outcomes
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Lead capture (optional) with the right friction level
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Results page messaging (optional) that drives the next step
WordPress plugin option (you own it)
If you have a WordPress website, we can deliver the calculator as a custom plugin and install it for you, so:
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You own the asset
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You pay a one time setup fee
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You avoid ongoing license costs
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It becomes part of your business IP
How the build works
Quick scoping call (15 to 30 minutes)
We create the question flow + logic + pricing structure
We build the calculator and share a preview link
You review, we refine
We install it on your site (plugin if WordPress) and QA everything
Example Custom Estimators
Pricing
Most custom calculators land between $1,000 and $5,000 depending on complexity, branding, and integrations.
No recurring software fees. If you’re on WordPress, we can ship it as a custom plugin you own.
Frequenty Asked Questions
Do I need WordPress?
No. WordPress is the easiest “you own it” route via a custom plugin, but we can also deploy calculators for other stacks.
What if I don’t know what questions to ask?
That’s normal. We’ll propose a proven flow based on your offer and refine it with you.
Can it capture leads?
Can it capture leads?
How long does it take?
Most builds are quick once scope is clear. Timeline depends on complexity and feedback speed.
Will this work on mobile?
Yes. Mobile first is non negotiable.